54 New & Off-Plan Projects by Meraas Holding

Meraas is a Dubai-based holding established in 2007 with a distinct positioning: instead of building single residential developments, Meraas delivers urban lifestyle destinations - mixed-use districts that combine residences, retail, dining and attractions. The company is owned by Dubai Holding (the investment arm of Sheikh Mohammed bin Rashid Al Maktoum). The Meraas portfolio is a tour of Dubai's most curated lifestyle destinations: Bluewaters Island (home to Ain Dubai - the world's tallest observation wheel, and Caesars Palace), City Walk (open-air lifestyle district near Downtown), La Mer (beachfront entertainment district), Port de La Mer (waterfront residential community), and the Jumeirah Bay residential islands. Meraas focuses on the premium-to-luxury end of the market and works with top-tier global brands (Bvlgari Hotels, Caesars Palace). For buyers, Meraas inventory is differentiated by lifestyle integration - you don't just buy an apartment, you buy access to a curated district. Yields are 5-7% with premium pricing supported by tourist footfall (Bluewaters in particular benefits from Ain Dubai visitors). The Meraas brand is associated with thoughtful design, walkability and integrated retail/dining/leisure.