3 New Off-Plan Projects in Jumeirah Beach Residence

Jumeirah Beach Residence (JBR) is Dubai's flagship beachfront promenade — a 1.7 km stretch of beachfront lined with 40+ residential towers, The Walk retail strip, beach clubs, hotels and the Ain Dubai observation wheel on adjacent Bluewaters. Originally developed by Dubai Properties, JBR is now one of the city's mature waterfront markets with strong resale activity. Apartment prices range from AED 1.235M for studios in established clusters to AED 22.5M+ for four-bedroom penthouses in newer ultra-luxury towers. Off-plan supply is limited but includes notable projects like La Vie (sea-view apartments), Sensoria (wellness-focused) and The Residences at Al Habtoor Grand (hotel-branded with beach access). Rental yields average 5–7% on apartments and up to 7% on serviced units; Airbnb-grade studios in peak season clear 8%+ comfortably. Occupancy is the highest in central Dubai thanks to tourist demand on The Walk and beach access. JBR is the textbook short-term rental play for buyers under AED 3M.